Sleep Awareness Month for Europe Promo Toolkit
Welcome our Promotional Toolkit!
Spread the word about #SleepAwarenessEurope26!
We look forward to welcoming you to Sleep Awareness Month Europe 2026, an initiative led by the European Sleep Research Society (ESRS) to highlight the essential role of sleep in health and wellbeing.
Aligned with this year’s campaign message, “Good Nights Start With Good Routines,” this promotional toolkit has been developed to support individuals, families, schools, workplaces, healthcare professionals, and communities in raising awareness of healthy sleep throughout March.
Whether you are taking part personally or on behalf of your organisation, your involvement helps bring sleep health into everyday conversations, supporting growth, learning and resilience from the very beginning of life.
Join us this March in advocating for better sleep across Europe and take part in Pyjama Day on 6 March 2026.
How to use this Toolkit
Create your own post and share it on social media.
Use the social media materials and messaging provided below to raise awareness of sleep health throughout Sleep Awareness Month Europe 2026.Take part in Pyjama Day on 6 March 2026.
Wear your pyjamas or a sleep-themed accessory and share a photo of your participation online.Explore our educational resources to inform and inspire action.
Visit the Sleep Awareness Month Europe Resources page to access free materials designed to support healthy sleep routines in children, including practical tools for families, educators and healthcare professionals.Encourage others to take part in European Pyjama Day.
Tag @ESRS and use the official campaign hashtags to increase visibility:#SleepAwarenessEurope26
#PyjamaDayESRS
- #GoodNightsGoodRoutines
#SleepHealth
How to Participate in Pyjama Day-6 March 2026
Step 1: Wear your Pyjamas
On 6 March 2026, show your support for Sleep Awareness Month Europe by wearing your pyjamas to work, school, or local events. Whether you go all out with a full sleep set or simply wear a cosy robe, your participation sparks conversations about the importance of healthy sleep.
Get creative! Gather your colleagues, classmates, or family members and make it a group effort.
Step 2: Share Your Pyjama Day Moment
Post a photo or video of yourself or your group participating in Pyjama Day on your preferred social media platform and use the official campaign hashtag: #PyjamaDayESRS
Tag us and help spread the message.
- Instagram: @esrs_sleep
- Facebook: @ESRS.eu
- LinkedIn: @european-sleep-research-.society
- BlueSky: @esrs.bsky.social
Step 3: Keep the Conversation Going
Challenge others to take action! Tag friends, family, colleagues, and organisations in your post to keep the movement growing.
Examples of Captions for Your Post
Good sleep is the foundation for a brighter future! Today, I’m wearing my pyjamas for #PyjamaDayESRS as part of ESRS Sleep Awareness Month Europe initiative to highlight the importance of sleep hygiene in children.
I’m taking part in #PyjamaDayESRS to promote better sleep habits across Europe. Quality sleep is essential for learning, productivity, and overall well-being- join the movement and support ESRS Sleep Awareness Month Europe!
What’s comfier than wearing pyjamas? Knowing you’re supporting an important cause! I’m taking part in #PyjamaDayESRS as part of ESRS Sleep Awareness Month Europe to spread awareness about the importance of good sleeping habits and their impact on overall well-being at every stage of life.
Share the Campaign Message
Use these illustrated visuals to raise awareness of sleep health in a more engaging and accessible way during Sleep Awareness Month Europe 2026.
Advocate for Sleep Health this Month
These quote-style visuals are suitable for individuals, organisations and communities wishing to share a clear and professional statement of support.
Need another format?
For any further assistance or additional resources, feel free to contact us at ana.rocha@esrs.eu
Be part of the virtual excitement at eSleep Europe 2025! 
Use the official hashtag #eSleepEurope25 to join the conversation and stay connected.
Additional hashtags: #ESRS #VirtualCongress
Staying in touch
Contact
Do you have any questions or suggestions? Feel free to get in touch with us at: esrs@esrs.eu
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